Winning and the Why Behind It All

by Lee Buford on October 15, 2010

I’m a big believer in winning. Period. There’s a reason you keep score, and it’s to identify the winner at the end of the game.

That said, I’ve learned over the years that I don’t have to be the winner every time. In fact, in many cases, it’s far more rewarding when I can play a role in someone else’s win. I had the opportunity to do just that this week.

Walmart sponsors the “Golf for Gold” event each October to benefit the Special Olympics of South Carolina. Many companies like mine support the event through sponsorships and participating in the festivities. It’s always a great time, and the kids are the winners every time.

Or are they?

I thought about this in more detail this year. The past couple of weeks have been hectic, and this year’s event was sandwiched between several other commitments and obligations on my calendar. In fact, my entire roundtrip to Myrtle Beach and back lasted about 24 hours…not much time to “enjoy” the beach at all. But in the midst of the chaos and hustling around I was reminded, once again, that it’s not so much about the things we do in life, but rather it’s about the “why” we do it. It’s not about a personal win, but it is about winning.

It’s about those kids winning!


If you’ve ever had the chance to volunteer or serve these kids and their families in any way you know what I’m talking about. You’re reminded just how far your efforts go, as minimal as they may be. You’re reminded that organizations such as the Special Olympics contribute so much to these kids and their families, and each of them are extremely grateful for the opportunity to participate, the opportunity to be the winners!

Think about it the next time you have the opportunity to volunteer your time, efforts, and resources to such an event or organization. Think about the importance of winning…about the chance to help somebody else win it all. But don’t be surprised if you walk away feeling like the winner. I can guarantee you that you will experience an incredible amount of gratification from simply being around these kids, and from experiencing their love for life and their appreciation for just being in the game.

It’s not about what you do, or what you have to give up doing it. It’s all about WHY you do it.

And WHY you do it is to love and serve others…to help these kids win in the game of life.

Will you answer the call the next time have an opportunity to help a kid be a winner? Remember WHY you should.

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