Welcome to the New Twitter.com

by Lee Buford on September 14, 2010

Today was a big day in the world of social media as Twitter unveiled the new “faster, easier, richer” Twitter.com.

It shouldn’t be a surprise to anyone that Twitter has been growing by leaps and bounds and has already planted itself firmly in the social media landscape of many of our lives. What may surprise you, however, is the degree to which they’ve done so, with 145-million plus users around the globe. Compared to Facebook’s 500-million users, Twitter is still a ways behind, but today’s news is likely to answer any concerns one may have about the company’s long-term commitment to compete in the game.

I had the opportunity to watch the Twitter USTREAM webcast (along with about 5,000 of my closest friends) of the announcement and subsequent mini-tutorial on the new interface. Company execs continue to promote Twitter as an information network… not a social network, citing the increased use of the interface for search, news, and other information purposes. Changes announced today, however, put Twitter smack in the middle of the social category, with glaring offerings that will allow users to “socialize” in more of a traditional Facebook style. Securing partnerships with 16 media providers, Twitter users will likely now prefer to camp out on the site for longer periods of time, utilizing instant loading and viewing features for pictures and embedded video, in addition to other connection-friendly features.

There are many excellent sites dedicated to all things Social Media, and I would point you to Mashable for all the latest and greatest as this story continues to evolve. I do want to share a few highlights that caught my attention, a few that I think will be beneficial for all of us who use the site:

  • Twitter is now seeing up to 90-million tweets per day.
  • 25% contain links (hence the massive volume of information flow)
  • 78% of all users have used the Twitter.com interface over the last 30 days, making it the most widely used interface/application for Twitter users.
  • This assuredly creates intense competition(and hopefully improvement) for the competing desktop applications such as Tweetdeck, Seesmic, etc.
  • Twitter is/has been focusing the majority of its investment on infrastructure, wisely recognizing  the importance of building on its own APIs.
  • The better interface will provide faster/better search and roaming around the site (if you’ve seen the new official Twitter app for iPad you have a sense of how the new interface will work, though company officials have been careful to point out that it would be different in certain areas).

And if that’s not enough, Twitter execs assured viewers that there is much more to come.

I know some of you will still refuse to jump aboard the Twitter train, and that’s okay. I would, however, encourage you to take a look at the potential value this tool may have in your personal life, your business, and/or your ministry. It’s all about being able to connect with people…where they are. And where they are is likely on a social media platform such as Twitter or Facebook.

What are your thoughts on the new Twitter.com, or on using social media platforms in general? How might these tools benefit you in the future?

Check out the new Twitter.com

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