Own the Message

by Lee Buford on March 22, 2011

There’s a huge difference between simply knowing something and truly believing in it. True belief in something means you own it. You live it. You draw lines in the sand over it.

Jeffrey Gitomer runs a great sales company. You may know him, or at least know of him. He posted the following on Twitter, and it really hit home to me:

The message didn’t strike a chord with me for its relativity to my sales career, though it’s an extremely important reminder for us in all areas of our lives. No, it really made me think about my faith in Christ, my witness, and my willingness to share that faith with others.

A lot of people memorize scripture, and even more can tell you Bible stories or general analogies relative to what they believe is true. But it’s different if you know…if you own and live it. It’s different if you stake everything on it. Or it should be!

Gitomer is on the money, and we should apply that to our own lives. As Christians we need to own the message. We need to live, embrace, and share the gospel. Not because we’ve memorized it, but because that’s where our heart is. We own it. We’ve experienced God’s unmerited grace in our own lives, and that should be the compelling force that pushes us outward to share the good news with others.

If we’ve just memorized it with our heads it’s nothing more than knowledge we can quote to others. The Pharisees did that. We should do much more.

We should own the message first, embracing the gospel with all of our hearts, and then give it away to as many people as possible.

{ 2 comments… read them below or add one }

DIvey March 23, 2011 at 12:32 pm

I could not agree more. We must first let the message own us. Our will being freely given to our Lord, the Message, Jesus Christ. We bought, owned, for He has paid the price, and we are no longer our own. He owns us. And by paying the purchase price for our life, agreement would be that we own Him. All this, freely given by Him, and freely agreed to by us. Have we “owned” Him in a manner that relfects the price which He placed on us. Live worthy of your calling.


Lee Buford March 23, 2011 at 3:33 pm

Well-said, sir. And living a life worthy of our calling should both propel us to honor Him in all we say and do, and, at the same time, bring us to our knees with fear, trembling, amazement and thanksgiving, knowing that we have been given THE ultimate, unmerited gift by the holy and sovereign God of the universe.

Thanks for sharing your thoughts!


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